I finally caught the famous Microsoft/Seinfeld ad last night... and I'm baffled. What were they going for? I read a lot of comments on various boards and I'm even more baffled at the people saying the ad was "clever". Trust me on this: I'm clever, that ad was dumb.
And as for the people saying "It must have worked, we're talking about it aren't we?": the maxim that all publicity is good publicity was already stupid 50 years ago. Apparently some people didn't get the memo in Junior High -- you know, the one about the difference between laughing with you and laughing at you. But that's OK, they can ask Britney Spears or Lindsay Lohan to explain it.
Frankly, I thought it was creepy. Bill came across like a confused old man who had wandered off at the mall and stumbled into a shoe store, with Seinfeld as the concerned son trying to persuade him to come home without causing a scene. Maybe Microsoft is launching a new SPOT-based device for tracking seniors?