Friday, September 05, 2008

An ad about nothing? Or early-onset dementia?

I finally caught the famous Microsoft/Seinfeld ad last night... and I'm baffled. What were they going for? I read a lot of comments on various boards and I'm even more baffled at the people saying the ad was "clever". Trust me on this: I'm clever, that ad was dumb.

And as for the people saying "It must have worked, we're talking about it aren't we?": the maxim that all publicity is good publicity was already stupid 50 years ago. Apparently some people didn't get the memo in Junior High -- you know, the one about the difference between laughing with you and laughing at you. But that's OK, they can ask Britney Spears or Lindsay Lohan to explain it.

Frankly, I thought it was creepy. Bill came across like a confused old man who had wandered off at the mall and stumbled into a shoe store, with Seinfeld as the concerned son trying to persuade him to come home without causing a scene. Maybe Microsoft is launching a new SPOT-based device for tracking seniors?

Just me?

1 comment:

Paul Zagaeski said...

Seriously fuzzy concept. Was this an ad for... shoes? Are we to believe the family of gawkers recognized... the shoes?

Did Bill actually tug his underwear? Seriously... was this a Microsoft ad or one for mood-altering drugs? Bill did appear a bit manic (deadpan then euphoric). I'm mightly confuzed.