The thing I hate most about birthdays in the Web era is the absurdly insincere birthday greetings in email and on FB from corporations that happen to have my birthday in their database. What am I supposed to think about "good wishes" that don't emanate from any actual person? At best, it's an attempt to co-opt the natural human reaction of reciprocity; at worst, it's a crude sales pitch (who doesn't want a new weed trimmer on their birthday, right?).
If I wanted to read
meaningless, empty, formulaic wishes that don't genuinely emanate from any real
person with real feelings, I would go stand and stare in front of the birthday
card rack at Hallmark for an hour.
At least, that's what I used to do before the restraining order.